How it works

realization times may vary depending on the size of a project or our work schedule

We like to start with basic arrangements. We ask about the type of project, quantity of final output and availability of an architectural model to help us estimate pricing and deadlines. We ask for detailed information about documentation, land development plans, project location, audience and intention. This is also a good moment to provide us with some guidelines and special requests that apply to styling or the mood of the visualizations.

At this step there are two approaches. The first is when we are provided with models from architectural programs. They make good basis for our work but often have a lot of holes and errors in the mesh because they were ment to serve a different purpose. To create detailed visualizations we have to manually optimize them to exclude overlapping faces so that future textures can be applied correctly. The Second scenario happens if there is no model available and we basically start from scratch by creating the product from plans.

As the final render requires a lot computing power and is very time consuming, our next step is to propose scenes in so called clay renders. They are simple white frames without textures or materials, which allow the client to decide about basic things like camera angles and lighting. This kind of early consultation helps us avoid big corrections when a project is nearly finished. Long calculations when a scene is fully loaded with assets are time consuming and costly. After the client accepts the frames, we start working on bringing them to life.

In this step we work on details, textures and materials according to provided specifications, taking into account all requests concluded in the briefing. After we finish, scenes are rendered in draft quality and sent back to the client for preview. If anything needs correction we consider this point as a last call for possible changes.

When the client accepts the corrected previews we proceed to prepare files for specific a medium and start the final render. After post production, visualizations are ready for presentation to a client.

Our Manifesto


Why even bother?

Our manifesto

In recent years we are witnessing a huge growth in the 3D world, mainly caused by new solutions and constant development in technology. Nowadays, the larger appearance of visualizations in our surroundings, proves that they are becoming a big selling point for many types of businesses. There is also no doubt that in the near future, we will observe a growing demand for virtual presentation, as many industries decide to keep pushing their product in that direction. Despite all technological advancement, we often come across visualizations that for some reason don't seem to feel real. This happens because as humans we are very familiar with our surroundings. Any inaccurate reproduction of our world can be easily spotted due to lack of details or poor execution of lighting. We believe that a sense of realness can only occur when recipients are able to imagine themselves as a user of the product. To make this possible, visualizations have to give them ambiance of spaces and conditions that they are already familiar with. Only then, we can talk about true realism because It bonds viewer with an image, often resulting in pure desire. For this reason, we put great effort into blurring the boundaries between virtual and the real world. As a result, the viewing experience is seamless and It can't be disrupted by any irritations in the audience's subconsciousness. When it comes to creating lifelike environments we are very precise but do not strive to achieve a “perfect” world, because it simply doesn't exist. With all that being said, we are very aware that our work is important to our clients. It functions as a representation of their achievements. There is no doubt that the people we work with have the biggest knowledge of their customers needs. We are always open and happy to hear them out. In return, we only ask for a little bit of trust in terms of visual language as it is one that we happen to know best.

In recent years we are witnessing a huge growth in the 3D world, mainly caused by new solutions and constant development in technology. Nowadays, the larger appearance of visualizations in our surroundings, proves that they are becoming a big selling point for many types of businesses. There is also no doubt that in the near future, we will observe a growing demand for virtual presentation, as many industries decide to keep pushing their product in that direction. Despite all technological advancement, we often come across visualizations that for some reason don't seem to feel real. This happens because as humans we are very familiar with our surroundings. Any inaccurate reproduction of our world can be easily spotted due to lack of details or poor execution of lighting. We believe that a sense of realness can only occur when recipients are able to imagine themselves as a user of the product. To make this possible, visualizations have to give them ambiance of spaces and conditions that they are already familiar with. Only then, we can talk about true realism because It bonds viewer with an image, often resulting in pure desire. For this reason, we put great effort into blurring the boundaries between virtual and the real world. As a result, the viewing experience is seamless and It can't be disrupted by any irritations in the audience's subconsciousness. When it comes to creating lifelike environments we are very precise but do not strive to achieve a “perfect” world, because it simply doesn't exist. With all that being said, we are very aware that our work is important to our clients. It functions as a representation of their achievements. There is no doubt that the people we work with have the biggest knowledge of their customers needs. We are always open and happy to hear them out. In return, we only ask for a little bit of trust in terms of visual language as it is one that we happen to know best.


About us

Oh well...now we're here

We are a fairly young company based in Poland, focused on creating high end: architecture, product and VR visuals. All members of our team come from some kind of architectural background which helps us get a better sense of space and to pay great attention to detail. As a team, we are driven by pure passion for creation, novelties in virtual technology and a concept of putting big ideas into a small frame. Our main goal is to help our clients with their upcoming projects by mimicking reality as closely as possible. In the several years of our operation, we have gained a ton of experience by working with different companies from diverse industries, wherever presentation of the product plays a big role before it’s physical existence. During this time we were faced with a lot of challenges but we always manage to deliver. We are confident that besides hard work, those difficulties helped us gain skills and get to the place where we are now. We understand that constant development and a search for new possibilities can’t happen without conserving our initial standard. That’s why our priority is, and always will be, for the quality of our work to meet higher expectations in the exponentially growing market of visualizations.

CONTACT

We are a fairly young company based in Poland, focused on creating high end: architecture, product and VR visuals. All members of our team come from some kind of architectural background which helps us get a better sense of space and to pay great attention to detail. As a team, we are driven by pure passion for creation, novelties in virtual technology and a concept of putting big ideas into a small frame. Our main goal is to help our clients with their upcoming projects by mimicking reality as closely as possible. In the several years of our operation, we have gained a ton of experience by working with different companies from diverse industries, wherever presentation of the product plays a big role before it’s physical existence. During this time we were faced with a lot of challenges but we always manage to deliver. We are confident that besides hard work, those difficulties helped us gain skills and get to the place where we are now. We understand that constant development and a search for new possibilities can’t happen without conserving our initial standard. That’s why our priority is, and always will be, for the quality of our work to meet higher expectations in the exponentially growing market of visualizations.

CONTACT