How it works

To avoid bottlenecks for both sides we created a step-by-step workflow that is simple to follow and provides smooth passage through the project. It allows us to quickly discuss and evaluate the most crucial aspects of visualizations before final output. It also keeps the client involved in the creation process, giving many input opportunities across all stages of production. That kind of approach helps to avoid misunderstandings that lead to potential changes and long recalculations at the finish line.

We like to start with basic arrangements. We ask about the type of project, the quantity of final output and availability of an architectural model to help us estimate pricing and deadlines. We ask for detailed information about documentation, land development plans, project location, audience , and intention. This is also a good moment to provide us with some guidelines and special requests that apply to style or the mood of the visualizations.If architectural models are available, at this step we also check them for potential errors. They make good basis but are not suitable for detailed visualizations as they were meant to serve a different purpose. To maintain production of high-quality assets we need to manually optimize them and fix all inaccuracies.

As the final render requires calculation time, we propose scenes in so-called clay renders. They are simple white frames without textures or materials, which allow the client to decide about basic things like camera angles and lighting. This kind of early consultation helps us avoid big corrections when a project is nearly finished. After the client accepts the frames, we start working on bringing them to life.

As camera angles are already approved, at this step we can focus on adding details and refining elements that will be visible in final shots. To quickly show a general feel of the scene we apply basic materials and work on lighting which is crucial for color tonality and textures hue. This early preview allows the client to see illumination, reflections, and overall mood. At this step, we also correct buildings and environment to meet the requirements of an architectural plan.

In this step we work on details, textures, and materials according to provided specifications, taking into account all requests concluded in the briefing. After we finish, scenes are rendered in draft quality and sent back to the client for an insight. If anything needs correction we consider this point as the last call for possible changes.

When the client accepts the corrected previews we proceed to prepare files for specific a medium and start the final render. After post-production, visualizations are ready for presentation to the client. After this step, an additional round of changes can be made with separate valuation dependent on project scale, quantity and type of output.

Our Manifesto


Why even bother?

Our manifesto

In recent years we are witnessing a huge growth in the 3D world, mainly caused by new solutions and constant development in technology. Nowadays, the larger appearance of visualizations in our surroundings, proves that they are becoming a big selling point for many types of businesses. There is also no doubt that in the near future, we will observe a growing demand for virtual presentation, as many industries decide to keep pushing their product in that direction. Despite all technological advancement, we often come across visualizations that for some reason don't seem to feel real. This happens because as humans we are very familiar with our surroundings. Any inaccurate reproduction of our world can be easily spotted due to lack of details or poor execution of lighting. We believe that a sense of realness can only occur when recipients are able to imagine themselves as a user of the product. To make this possible, visualizations have to give them ambiance of spaces and conditions that they are already familiar with. Only then, we can talk about true realism because It bonds viewer with an image, often resulting in pure desire. For this reason, we put great effort into blurring the boundaries between virtual and the real world. As a result, the viewing experience is seamless and It can't be disrupted by any irritations in the audience's subconsciousness. When it comes to creating lifelike environments we are very precise but do not strive to achieve a “perfect” world, because it simply doesn't exist. With all that being said, we are very aware that our work is important to our clients. It functions as a representation of their achievements. There is no doubt that the people we work with have the biggest knowledge of their customers needs. We are always open and happy to hear them out. In return, we only ask for a little bit of trust in terms of visual language as it is one that we happen to know best.

In recent years we are witnessing a huge growth in the 3D world, mainly caused by new solutions and constant development in technology. Nowadays, the larger appearance of visualizations in our surroundings, proves that they are becoming a big selling point for many types of businesses. There is also no doubt that in the near future, we will observe a growing demand for virtual presentation, as many industries decide to keep pushing their product in that direction. Despite all technological advancement, we often come across visualizations that for some reason don't seem to feel real. This happens because as humans we are very familiar with our surroundings. Any inaccurate reproduction of our world can be easily spotted due to lack of details or poor execution of lighting. We believe that a sense of realness can only occur when recipients are able to imagine themselves as a user of the product. To make this possible, visualizations have to give them ambiance of spaces and conditions that they are already familiar with. Only then, we can talk about true realism because It bonds viewer with an image, often resulting in pure desire. For this reason, we put great effort into blurring the boundaries between virtual and the real world. As a result, the viewing experience is seamless and It can't be disrupted by any irritations in the audience's subconsciousness. When it comes to creating lifelike environments we are very precise but do not strive to achieve a “perfect” world, because it simply doesn't exist. With all that being said, we are very aware that our work is important to our clients. It functions as a representation of their achievements. There is no doubt that the people we work with have the biggest knowledge of their customers needs. We are always open and happy to hear them out. In return, we only ask for a little bit of trust in terms of visual language as it is one that we happen to know best.


About us

Oh well...now we're here

We are a fairly young company based in Poland, focused on creating high end: architecture, product and VR visuals. All members of our team come from some kind of architectural background which helps us get a better sense of space and to pay great attention to detail. As a team, we are driven by pure passion for creation, novelties in virtual technology and a concept of putting big ideas into a small frame. Our main goal is to help our clients with a depiction of concepts and designs in form of stunning images, that are tangible testimony of their creative work. In the several years of our operation, we have gained a ton of experience by working with different companies from diverse industries, wherever presentation of the product plays a big role before it’s physical existence. During this time we were faced with a lot of challenges but we always manage to deliver. We are confident that besides hard work, those difficulties helped us gain skills and get to the place where we are now. We understand that constant development and a search for new possibilities can’t happen without conserving our initial standard. That’s why our priority is, and always will be, for the quality of our work to meet higher expectations in the exponentially growing market of visualizations.

CONTACT

We are a fairly young company based in Poland, focused on creating high end: architecture, product and VR visuals. All members of our team come from some kind of architectural background which helps us get a better sense of space and to pay great attention to detail. As a team, we are driven by pure passion for creation, novelties in virtual technology and a concept of putting big ideas into a small frame. Our main goal is to help our clients with a depiction of concepts and designs in form of stunning images, that are tangible testimony of their creative work. In the several years of our operation, we have gained a ton of experience by working with different companies from diverse industries, wherever presentation of the product plays a big role before it’s physical existence. During this time we were faced with a lot of challenges but we always manage to deliver. We are confident that besides hard work, those difficulties helped us gain skills and get to the place where we are now. We understand that constant development and a search for new possibilities can’t happen without conserving our initial standard. That’s why our priority is, and always will be, for the quality of our work to meet higher expectations in the exponentially growing market of visualizations.

CONTACT